We love the idea of drinking tap water-and we think our new Flowering Rock Tboms with our hydration bottles make that much easier for all to use tap water and make healthy enhanced water that's as refreshing and delicious as 'spa water'. While we appreciate the new 'Drink Up' campaign as a great message for kids especially, it might be a hard to give up the flavored drinks all together. If you want a little something to give your water flavor and lots of health benefits, we have that covered with our new Tboms- just add water- tap is fine! Along those lines thought everyone might enjoy this article by Kristin Honenadel featuring how the French are trying to get Parisians to give up their store bought bottled water and go for tap in lovely decorated glass carafes. Great design can indeed help change behavior-not sure how much- but its worth a try. So,Tboms with Eau de Boston tout de suite please!
Michelle Obama launched her newest public health initiative earlier this month. The idea is to encourage Americans to drink more water, ostensibly as a stealthy way to fight obesity by getting us to drink less sugary soda and juice.
The Drink Up campaign urges Americans to drink at least one more glass of water per day, whether filtered or straight from a tap, water fountain, or plastic bottle. The list of sponsors backing the initiative range from bottled water companies to Brita to governments in Chicago, Houston and Los Angeles County.
A flood of public service announcements and posters with a reminder that “you are what you drink” will appear on billboards and city buses and all over the web. A teardrop-shaped Drink Up logo will be slapped on half a billion disposable and reusable bottles and available to businesses who want to promote the common sense measure.
But the First Lady's plan feels, well, watered down. Sure, choosing water is a no-brainer healthwise in a world of infinite beverage options. But shouldn’t the larger goal be to convince those fortunate enough to have access to safe and delicious tap water that they should actually drink it, rather than the needlessly expensive, wasteful plastic bottled variety?
The lackluster plan left The Eye wondering: Could local governments use design to help turn people onto tap water?
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